Once we are connected to the tool, by default we access the “ADS” (Adspy tool) section. This section lists tens of millions of ads from social networks.

By default, the tool sorts the ads by “last seen date”. In other words, ads that were last seen by Dropispy on Facebook.

Then, we can define precise search criteria to target, find ads that interest us. To do this we can click on the “Filters” button

A filter window appears on the screen. It is this window that allows us to carry out ultra precise searches in the advertising database:

In this window, filters are grouped into several categories. We will list each of these filters category by category.

Creative Part

The Creative part is composed of a set of several filters :

  • Text search: allows us to search by keywords to find all the ads that, in their titles or descriptions, have these words. We can use it for example to target our niche.
    Post creation date: Allows us to select a date range in which the ads were created. We can use it to target recent ads or ads in the past. Indeed, a product that sold well last year can also be successful again this year.
  • Media type: Allows us to define the media type of the ad, i.e. an image, a video, a carousel, or an album.
  • Page name: Allows us to distinguish ads from a particular Facebook page. We can use this filter to analyze ads from a specific competitor (e.g. the Facebook page of a successful store).
  • First seen date: lets us know when the ad was first seen on Facebook. In other words, this filter allows us to know the date when the ad was collected by our service from Facebook.
  • Last seen date: Allows us to know when the ad was last seen on Facebook. If the ad has been seen a long time ago, it is certainly more active. Conversely, if the ad was last seen a short time ago, it is probably still running on Facebook.

Target Audience Part

The Target audience section allows us to filter ads according to their audience. It lists the country, gender, and age of people who have seen the ad. For example, we can search for products that have been successful in the USA where the language of the ad is English..

Redirect Links Part

The Redirect link part allows either filtering by :

  • Domain name: We can directly place the domain of a competitor’s site “domaine.com”, so we can browse through all the ads that Dropispy has collected on this site.
  • Ecom Platform: We can select the type of e-commerce platform of destination (Shopify, Magento, Woocommerce). For example, filtering the e-commerce type platforms allows us to target only the ads promoting e-commerce products.
  •  The type of call to action (CTA) of the ad: This is the button present on the Facebook ad type: “Shop now”, “Get offer”, “Apply now”, etc… As a part of e-commerce, this is the button that will direct our prospects to our online store.

Reactions Part

The Reaction part allows us to filter ads by the specific number of interactions they count. We can filter the number of likes, shares, comments and reactions (I love, Haha, Grr, Wouah etc). 

Sorting of Ads

Once we have selected the appropriate filters and launched the search for ads, it is possible to sort the whole. More precisely, we can sort all the search results by creation date, first/last view date, like, comment, reaction, etc.

For example, by sorting by share, the ads with the most shares will appear in the first results (see image above). Sorting by last seen date, the ads that were most recently seen on Facebook will appear at the top of the search results.

These filters are essential for the proper use of the Adspy tool. In the next article, we will study how to combine them to find winning products.